The landscape of critical communications is evolving, and IWCE 2025 is proving to be a turning point. This year’s event is marked by a clear focus on serving vertical markets—industries with distinct, mission-critical needs. From public safety to utilities, the demand is no longer just for cutting-edge technology, but for solutions tailored to real-world challenges. It’s a shift that underscores a growing realization: putting the customer first isn’t just good business—it’s essential. Companies that embrace this mindset are setting themselves apart, forging deeper connections and delivering greater value.For a closer look at how this philosophy is shaping the conversation at IWCE, Tim Price, Inside Sales Manager at Icom America, shares his Day 1 wrap-up and insights into what’s driving the momentum.

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