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Listen "The Unspoken Truths Behind Customer Segmentation"
Episode Synopsis
There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer.
Hot Topics of this episode include:
Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content
How to build sophisticated segments based on what your audience clicks on social media, and customize content accordingly
Instead of sending the same generic email to all contacts, how you can deliver highly-targeted emails that are aligned with your leads’ interests
You can find all resources mentioned throughout the episode here:
The Definitive Guide to Social Engagement Data Inside of Marketo
The Definitive Guide to Social Engagement Data Inside of Hubspot
The Definitive Guide to Social Engagement Data Inside of Eloqua
Hot Topics of this episode include:
Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content
How to build sophisticated segments based on what your audience clicks on social media, and customize content accordingly
Instead of sending the same generic email to all contacts, how you can deliver highly-targeted emails that are aligned with your leads’ interests
You can find all resources mentioned throughout the episode here:
The Definitive Guide to Social Engagement Data Inside of Marketo
The Definitive Guide to Social Engagement Data Inside of Hubspot
The Definitive Guide to Social Engagement Data Inside of Eloqua
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