Once you are in the position of leadership, how do you create the environment that you wish you had while simultaneously exceeding results? Hindsight is always 20/20. How do you, as a leader, do better?
Paige Lewin, Netcore Cloud’s Head of UK Strategy stops by the Radically Transparent podcast to reveal how a former cut-throat sales culture has led her on a mission to balance and build new processes between the sales and marketing functions. She’s an open book about the strong company culture she has built. Her secret? Aligning the CRO, CMO, and CEO.
According to Lewin, these three roles form the three pillars of an incredibly powerful business foundation. With these relationships intertwined, their teams will follow suit and a beautifully crafted culture between sales and marketing will form across the organization. Paige even suggests a few different tactics to get these teams communicating and collaborating to bridge any gaps, She stresses the need to keep sales and marketing “joined at the hip” to continue to deliver a high level of excellent performance.
Hot Topics of this Episode:

The biggest barrier in building new processes and how to conquer “the fear of change”
The mindset, toolset, and skillset required for sales and marketing to understand joint responsibilities
Top tactics to get CROs, CMOs, and CEOs aligned and how to trickle that synergy down the hierarchy to bridge gaps and communicate better.

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