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Listen "MarTech Legend Jon Miller Reveals His Secrets to Account Based Marketing"
Episode Synopsis
MarTech legend Jon Miller, co-founder of Marketo and Engagio, and now CMO at Demandbase joins Oktopost's Managing Director EMEA, Colin Day, filling in for host Jennifer Gutman on this episode of Radically Transparent, brought to you by Oktopost.
Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase.
Jon reveals in this episode about what keeps him up at night professionally, discloses how he found himself in the world of marketing automation, what he’s learned on his journey to becoming a founding father and leading MarTech visionary and how he stays relevant in the market by thinking beyond Account Based Marketing (ABM).
He even discloses his own ABM strategy and gives a few valuable tips and pointers to getting started with an effective ABM plan.
Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase.
Jon reveals in this episode about what keeps him up at night professionally, discloses how he found himself in the world of marketing automation, what he’s learned on his journey to becoming a founding father and leading MarTech visionary and how he stays relevant in the market by thinking beyond Account Based Marketing (ABM).
He even discloses his own ABM strategy and gives a few valuable tips and pointers to getting started with an effective ABM plan.
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