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Listen "CEO Jen Spencer on Where Marketers are Falling Short in Data Storytelling"
Episode Synopsis
SmartBug Media®’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B
marketing leaders are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers.
Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more! It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year!!
marketing leaders are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers.
Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more! It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year!!
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