ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Auseh Britt on Navigating the Return of Events"
Episode Synopsis
Guest Auseh Britt, VP Growth Marketing at Terminus, joins us to navigate a discussion on the complex return of in-person events by addressing how teams can plan for uncertainty and build contingency plans for the next 6-12 months.
While many B2B organizations successfully pivoting into something else to build and maintain a pipeline, growth marketers recognize that events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans and they are much needed in a marketing plan.
Auseh takes time to walk listeners through how despite being a multi-channel approach company, successfully pivoting to ABM and other tactics, she is taking this time to incorporate in-person events back into her marketing strategy and what the "new" events for Terminus will look like in the future.
While many B2B organizations successfully pivoting into something else to build and maintain a pipeline, growth marketers recognize that events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans and they are much needed in a marketing plan.
Auseh takes time to walk listeners through how despite being a multi-channel approach company, successfully pivoting to ABM and other tactics, she is taking this time to incorporate in-person events back into her marketing strategy and what the "new" events for Terminus will look like in the future.
In God we trust