67. Business effects part 1 - IKEA

14/05/2024 18 min Episodio 67
67. Business effects part 1 - IKEA

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Episode Synopsis

Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business: Offers, programs, or membership One-on-one coaching clients and containers Community I’ll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty.    Resources & Links: Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass   Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube   Related Episodes:  Episode 65: Sales Psychology w/ @natasha.zoryk   Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://myanichol.com/2024/05/14/business-effects-part-1-ikea-episode-67/Mentioned in this episode:Join IG University!IGU

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