Chapters00:00 Introduction and Background01:47 The Intersection of Digital and Content03:13 The Power of Digital and Content04:24 T-Mobile's Bold Branding07:34 Content Collaboration with the Kardashians09:06 The Role of Digital and Content in Brand Building11:28 Challenges in Embracing Digital and Content13:13 The Importance of Engagement in Marketing15:05 B2B vs. B2C in Embracing New Marketing Mechanisms17:19 Zendesk's Content Strategy21:00 Injecting Personality into the Brand23:00 The Zendesk Alternative Band25:30 Analyzing Content Performance27:54 Changing Perspectives on Gated Content31:48 Brands Setting the Bar in B2B Marketing Host: Eric GrayGuest: Kari HomanProducer: Davia TaylorEditor: David C Schuett Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-usFollow us on social media:  @WeareMaverickCo

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