00:00 Introduction and Background 01:43 Working with Nutter Butter and Sour Patch Kids 04:04 Using Social Media to Build a Rabid Fan Base 08:17 Challenges of Using Social Media for Brands 12:19 Connecting and Engaging with the Audience 16:19 The Creative Process and April Fool's Day Activation 23:22 The Importance of Ingenuity in Creativity 24:01 The Importance of Simplicity in Branding 24:39 Being Always On as a Brand 25:14 Seizing Opportunities in Real Time 26:09 The Power of Social Listening 28:08 The Impact of Agile Social Media Strategies 29:20 The Importance of Being Plugged In 30:15 Learning from Other Brands 32:13 Embracing Failure and Taking Risks 34:19 The Future of Marketing to Gen Z 36:23 Preparing for Gen Alpha 39:28 Saying No to Ideas and Embracing Creativity 41:10 Bringing a Comedic Approach to Marketing 44:03 Closing Remarks and Where to Follow Aubrey

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