ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How To Destroy Your Business"
Episode Synopsis
Why do some businesses do inexplicable things that harm their brands? How is it that they do not appreciate the need to stay loyal to their customers or clients? What are the consequences of these failures? We take a look at how Colt Firearms, an iconic American brand, made a series of decisions in the 1980s and 1990s that caused it major harm.
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