Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about what to include in your podcast outro. Just like the podcast intro, there are no “rules” as such, but if you want to close your episode effectively, think about the following. Send them to ONE place - your website. Here they can find show notes with links to everything mentioned in the episode. Put transcriptions and follow-up resources here, too. Next, include ONE ‘Call to Action’ - for example, “subscribe to the podcast”. If you give them too much to do, chances are, they won’t do any of it. Other CTA options might be things like “tell a friend”, “buy the book”, or “support the show”. Finally, if possible, offer them a teaser for the next episode. Whet their appetite for what’s in store, and keep your show fresh in their mind until a new one drops. For a deeper dive on this topic, head over to http://thepodcasthost.com/outros

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