Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the cost method, when it comes to creating shareable content. When people buy things these days, they do their research online first. So here’s where you can help your target audience get the info they need. What cost-related questions do you think they might commonly type into Google? For example, a nutritional therapy podcast might run an episode titled “how much does a food intolerance test cost?”. Or a show about living off-grid might run one about, “how much does a wood burning stove cost?”. You might even do a costs list where you compare your own product or service to your competitors. This honest approach can help build trust and authority, too. To sum up, cost episodes are helpful, discoverable, and highly shareable. For an in-depth look at creating shareable content, head on over to http://ThePodcastHost.com/shareable

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