Are the people in your life pulling you closer to who you want to be or slowly turning you into someone you don't even recognize? In this powerful episode of Quest for Success, psychologist and author Dr. Jerry Cunningham breaks down the invisible force of moral drift and how small compromises and toxic circles can silently shape your character, leadership, and legacy. Drawing from the infamous rise of Walter White in Breaking Bad, plus real-world psychological research on social conformity and value erosion, this episode pulls back the curtain on how leaders either rise or fall… based on who they let in. If you've ever felt the quiet tug to fit in even when it cost you your values, this episode is for you. Subscribe, listen in, and find out how to build a circle that doesn't just protect your success but multiplies it. Visit www.Quest-Success.com to learn more. Books by Dr. Jerry Cunningham available now on Amazon. Just search for Dr. Jerry Cunningham. Want to go deeper? Here are 5 recommended resources: Gino, F., & Bazerman, M. H. (2009). Slippery Slopes and Misconduct: The Effects of Gradual Versus Sudden Ethical Declines. Asch, S. E. (1955). Opinions and Social Pressure. Scientific American. Christakis, N. A., & Fowler, J. H. (2007). The Spread of Obesity in a Large Social Network over 32 Years. Berns, G. S., et al. (2005). Neurobiological correlates of social conformity. Neuron. Cialdini, R. B. (2007). Influence: The Psychology of Persuasion.

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