Challenges & Innovation in Connected TV Testing - with Mohammad Arif

29/09/2025 1h 6min

Listen "Challenges & Innovation in Connected TV Testing - with Mohammad Arif"

Episode Synopsis

SummaryIn this episode of the Quality Talks podcast, host Stu Day engages with special guest Mohammad Arif, the head of QA at FX Digital, to explore the unique challenges and innovations in the realm of connected TV testing. They discuss the evolution of FX Digital, the importance of client feedback, and the structure of QA and QE teams. Delving into the complexities of device fragmentation, the integration of AI in testing processes, and the growing emphasis on sustainability in technology. Arif shares insights into the device lab at FX Digital and the innovative solutions developed to address testing challenges, highlighting the future of connected TV and the exciting possibilities that lie ahead.TakeawaysThe connected TV space is a niche but growing area in software testing.FX Digital specialises in testing for smart TVs and connected devices.Client feedback is crucial for continuous improvement in quality assurance.The structure of QA and QE teams can enhance collaboration and efficiency.Device fragmentation poses unique challenges in testing connected TVs.Innovative solutions are often required to address testing challenges in this field.Automation in testing connected TVs requires unique approaches due to device limitations.Sustainability is becoming increasingly important in technology testing environments.AI is being integrated into testing processes to improve efficiency and accuracy.The future of connected TV includes exploring new technologies and user experiences.Chapters00:00 Introduction and Guest Introduction02:48 Exploring Connected TV and Its Challenges06:03 The Evolution of FX Digital08:58 Quality Assurance in Connected TV12:06 Client Feedback and Continuous Improvement15:02 Team Structure and Collaboration18:02 Device Fragmentation and Testing Strategies20:26 The Role of Quality Engineering23:35 Navigating Client Needs and Device Support34:17 The Evolution of TV Technology36:48 Innovations in Automation for TV Apps40:42 Visual-Based Automation and Accessibility46:10 The Device Lab: Challenges and Innovations49:16 Sustainability in Testing Practices54:28 The Future of Automation and AI in TV Testing01:01:02 Exploring Streaming Devices and Their Challenges01:06:18 End