‘Quality Management is not a swim lane, it’s the whole swimming pool’. Yet, many organizations confine themselves to that narrow lane, instead of exploring the full depth and breadth available. In a truly quality-driven organization, each business area is like a swim lane, but quality spans across them all – creating the structure, flow, and unity necessary.

In this first episode of our two-part series on embedded quality, we explore the evolution of quality management, from the classic principles of Total Quality Management (TQM) to the emerging Quality 4.0 concept. Join us as we discuss why traditional models are no longer enough and how aligning leadership, strategy, and process is essential for true organizational excellence.

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