What if you could shift your approach in product design to focus on what really matters, and thereby create products that truly resonate with your customers? We've been discovering the importance of considering a variety of inputs early in the design process. Now, we navigate the challenge of prioritizing these inputs to make the crucial trade-off decisions that can make or break your product.We journey through the world of early concept development, discussing how setting priorities can ensure we deliver what's truly important. We look at how these priorities can guide the product development process and how they can be adjusted when new information arises. From surprising test failures to unexpected customer issues, we explore how to reassess our priorities based on these fresh insights. Along the way, I'll be sharing more tools and techniques from previous episodes to help you prioritize your ideas effectively. Get ready to enhance your approach to product design and development and create products that your customers will love!Visit the podcast blog for more.Ready to apply this to your project?→ Schedule a free discovery call: Dianna's calendarWant insights like this?→ Subscribe to my newsletter: qualityduringdesign.substack.comLearn the full framework:→ Get the Book: Pierce the Design Fog ABOUT DIANNADianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.

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