Why Chick-fil-A Launched a ‘Play App,’ and How Mobile Will Change the CX Game

16/01/2025 38 min Temporada 1 Episodio 160
Why Chick-fil-A Launched a ‘Play App,’ and How Mobile Will Change the CX Game

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Episode Synopsis

Megan Hastings, head of customer insight strategy at Quantum Metric, joins QSR editorial director Danny Klein to discuss Chick-fil-A’s recent decision to get into the engagement game and, more broadly, how mobile platforms and devices are paving way for QSRs to foster innovative digital experiences with customers. 

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