Reinventing Your Brand Identity, with Rusty Taco President Dan Smith

QSR Uncut
29/05/2025 39 min Temporada 1 Episodio 182
Reinventing Your Brand Identity, with Rusty Taco President Dan Smith

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Episode Synopsis

This past summer, Dan Smith took the helm at Rusty Taco with more than two decades of executive experience. He's now leading a fast casual celebrating its 15th anniversary and plotting major plans, from growth to a refreshed menu to a loyalty program and more. Today, the brand operates 35 locations across 12 states and continues to find its niche in one of the most competitive segments in all of foodservice. 

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