Key Topics Discussed:- Shelley's career transition into CRM and lifecycle marketing- Navigating CRM in massive games like Harry Potter and Star Wars- Essential KPIs for lifecycle managers- Strategic approaches to lifecycle marketing for new games- The importance of personalization in marketing- Best practices for selecting in-game features for notifications- Final tips for staying passionate and persistent in the field- Whether you're a seasoned marketer or just starting, this episode offers a wealth of knowledge to help you excel in lifecycle marketing. Don't miss out!🔔 Subscribe to Puzzling Perspective for more insightful interviews and expert tips!👍 Like this video if you found it helpful!💬 Comment your thoughts and questions below!Follow Us:Website: https://medium.com/@RZAINLinkedIn: https://www.linkedin.com/company/85990304/admin/dashboard/Newsletter : https://mailchi.mp/cc3e9be5fad2/rzain-consultingThank you for watching and supporting our podcast! Enjoy the episode! Hosted on Acast. See acast.com/privacy for more information.

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