In this episode of Purpose Project, Leslie Pagel sits down with Josh Plaskoff, a leader in employee engagement and a professor of leadership. They discuss the true essence of what brings a business to life—beyond products, numbers, or brands—and focus on the integral role of people, energy, and deeper purpose. Josh shares his personal journey, highlighting his extensive career in corporate leadership and academia. Together, they explore the importance of dialogue, empathy, and the dynamic nature of purpose within both individuals and organizations. The conversation expands to discuss the role of leadership in nurturing purpose and the essentiality of maintaining the human element in the workforce. The episode concludes with reflections on the importance of keeping the business's soul alive and the impact of purpose on the vitality of organizations.00:00 Introduction to Purpose Project00:53 Meet Josh Plaskoff: A Journey of Learning and Leadership03:20 Defining Purpose: Personal and Professional Insights06:49 Purpose in the Workplace: Aligning Individual and Corporate Goals13:57 Challenges and Opportunities in Embracing Purpose19:46 The Resurgence of Purpose: Genuine Belief or Profit-Driven?25:03 The Role of Dialogue and Empathy30:24 Rediscovering the Soul of a Business37:01 The Importance of Rituals and Traditions45:15 Final Thoughts on Purpose in the Workplace48:15 Conclusion and ReflectionPurpose Project is a research study on the topic of life's purpose. You can follow along in the making of Purpose Project:Instagram: @purpose.projectLinkedIn: @purposeproject-mediaTikTok: @purpose.projectCaptions are auto-generated.

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