Having depicted the possible paths that the future can take in two mainline scenarios, we must now consider the options within the control of the principal actors which will increase or reduce the probabilities of either scenario materialising. While we will concentrate on the options facing companies, multi-level shapeshifting makes it essential to bring countries and individuals into the picture. At the business level, we have nominated the three options: (1) Catwalk; (2) Leophancy; and (3) The Charge of the Heavy Brigade. Our choices today will to a large extent shape our future landscape, whether it be Oases in the Desert or Plains of the Serengeti. Nevertheless, it bears repeating that our own choices as company executives and individuals are undeniably influenced by the direction of the choices being made at a political level. But governments can’t do everything. Ordinary people also hold the fragile destiny of our globe in their hands. Individuals do make a difference, little things do count.

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