Cast your vote for Purpose 360 as Best Business Podcast here!Today, the idea that business can be a force for good is mainstream…but it wasn’t always that way. The early pioneers, including host Carol Cone, invested and contributed to the creation of Business for Social Responsibility, a sustainable business network and consultancy focused on creating a world in which all people can thrive on a healthy planet, in 1992. Fourteen years later, three college friends launched a new movement: one that would transform the global economy through a standards and certification process designed to benefit all stakeholders.This was the launch of B Lab, the nonprofit organization that sets the standards for and certifies businesses driving an inclusive, equitable, and regenerative economy. These businesses make up the B Corporation movement – distinguished by their special “B” logo.We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders to speak to the present and future of both B Lab and B Corps.Listen for insights on:What B Corp certification is and why your company should pursue itThe future for B Corp certification standardsWhy large, publicly traded companies are becoming B CorpsHow B Lab’s tools can help companies evaluate their ESG performance without applying for certificationResources + Links:Eleanor Allen’s LinkedInB LabB Corp CertificationB Impact Assessment
(00:00) - Welcome to Purpose 360
(01:19) - B Lab • Eleanor Allen
(04:07) - Eleanor's Background
(05:46) - Advice
(07:33) - What Is a B Corp
(08:58) - B Corp Community
(09:52) - Mainstream?
(10:47) - B Impact Assessment
(12:32) - Benefits
(14:22) - Best Practice Sharing in the Community
(15:43) - Common Questions
(16:25) - Standouts
(19:06) - Demand
(20:17) - Rollout Duration
(21:15) - Response
(23:22) - Evolution
(24:07) - 10 Year Vision
(25:45) - Advice
(27:38) - Why Become a B Corp?
(29:16) - Wrap Up

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