Purpose has proven to be a solution for a major business challenge: The Great Resignation.The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit. ​Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:What employees expect from employersWhy there is a disconnect between employees and leadership when it comes to purpose fulfillmentHow marketing and strategy-building functions are the least “bought in” to purposeShifts that have occurred since the start of the pandemicResources + Links:Purpose Under PressureThe B2B Purpose ParadoxCarol Cone ON PURPOSEThe Harris PollAllison + Partners
(00:00) - Welcome to Purpose 360
(01:07) - Purpose Under Pressure
(03:30) - Meet Wendy Solomon and Whitney Dailey
(05:51) - Wendy's Background
(08:29) - Whitney's Background
(10:20) - Top Findings
(16:50) - How to Embed Purpose
(21:02) - Tools
(23:11) - Purpose in Sales, Marketing & Strategy
(27:06) - Who's Doing It Well
(31:19) - Identifying Personal Purpose
(32:57) - Transparency
(37:52) - CEOs Refining Purpose
(40:06) - Getting the Message Out
(43:45) - Next Couple Years
(46:44) - Advice
(49:22) - Wrap Up

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