Cast your vote for Purpose 360 as Best Business Podcast here!No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.Listen for insights from Jim on:How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.Why organizations require executive leader buy-in and commitment to live their purpose.How employee engagement and storytelling drive authenticity and trust in purpose.If you can’t live and be your purpose, then you should move on from it.Links & NotesAbout ScottsMiracle-GroJim King on LinkedInGroMoreGoodAssociates on GroMoreGood Everywhere[Associates on GroMoreGood for Others](https://youtu.be/wpXtmHDDVHEScottsMiracle-Gro Campus
(00:00) - Welcome to Purpose 360
(01:48) - Jim King from ScottsMiracle-Gro
(06:35) - Evolved Purpose
(09:10) - Actions to Embed Their Purpose
(10:40) - Predictive Analytics
(12:29) - Feeling Good About a Brand
(15:04) - Growth
(16:53) - GroMoreGood
(18:47) - Employees
(22:07) - The Pandemic
(26:09) - Initiatives
(29:23) - Learning by Listening
(35:00) - Gro1000
(37:01) - Being Embedded
(39:06) - HeadStart
(39:51) - Partnerships
(42:22) - The Journey for Your Own Purpose
(44:29) - Insights Regarding Embedding
(45:54) - Last Thoughts & Wrap-Up

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