Learn how digital marketing specialist Chris Gander develops effective marketing and content strategies at WesTrac, the importance of detailed briefs, and the value of partnerships in content production. Chris also shares his experiences with influencer partnerships, including a collaboration with Aaron Witt, and tips for small marketing teams to thrive.

00:00 The Importance of Detailed Briefs for Agencies
00:44 Introduction to Pure Gold Marketing
01:51 Interview with Chris Gander: Background and Role
03:29 Navigating Social Media Channels
06:45 Developing Effective Content Strategies
13:27 The Role of Thought Leadership in Marketing
19:40 Working with Agencies and Suppliers
20:53 The Art of Brief Writing
21:20 Engaging Stakeholders Effectively
23:53 The Power of Influencers
29:40 Global Operator Challenge
31:26 Advice for Small Marketing Teams
32:52 Partnering with Other Companies
34:08 Chris's Passion for Content Creation
35:11 Conclusion and Farewell

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