Matt Cook sits down with Ted Simons for an insightful discussion on his diverse career in golf and sports initiatives worldwide. Ted shares his experiences with Nicklaus Academies and the challenges faced in international markets. They delve into his recent projects, including golf course development in India, and discuss LIV Golf's impact on customer experience and the industry. The conversation shifts to the future of the golf industry, including debates on rolling back golf ball performance and sustainability. Ted highlights global expansion trends and the role of technology in sports. The episode wraps with a rapid-fire Q&A and Ted's dream foursome, concluding with his work at Synergy Group Consulting.

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