In this episode, Matt & Lauren share tips for making the most of your post-launch marketing and extending the sales cycle of your book. We talk through how to maintain the momentum of your brand growth, professional growth, and book sales by: Exploring new ways to approach earned promo opportunitiesReinforcing your relationship with your existing readers or new audiencesInvesting in yourself and your expertise as an author and as a brandUpdating your brand strategy with post-launch feedbackWatch this episode on YouTube!Dive Deeper💡 Listen to These EpisodesEp #35 | Designing the Right Go-to-Market Strategy for Your BookEp #37 | How to Get Your Book Into Indie BookstoresEp #56 | The Indie Author's Guide to Going Wide With Your Book Distribution💡 Read These Blog PostsAmazon Isn’t the Only Option: Going Wide to Diversify Your Book SalesHow to Turn Casual Followers into Dedicated Super FansHow to Earn Media Attention: Essential PR Tips for Authors💡 Watch These VideosYou're Doing it Wrong: Marketing Mistakes to Avoid Why People Buy: Using Psychology to Sell More Books How to Build a Community of True Fans 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

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