Looking for insights on the future of European agriculture? You’ve come to the right place.This month, host Gemma Tadman explores how we can support European farmers who are looking to diversify their farms. She’s joined by Simon Kraemer, a leading advocate for regenerative agriculture who has worked with growers around the world.As farmers navigate financial pressures, shifting consumer demands, and the realities of climate change, diversification is becoming a key strategy. In this episode, Simon shares practical insights on how plant-based and regenerative methods can offer sustainability and profitability. The pair discuss the essential role of businesses, organisations, and policymakers in making this shift work.What you’ll learn:The current state of European agriculture and how farmers are adaptingWhat’s driving farmer interest in sustainability – and the challenges they faceThe business case for diversification and what farmers need to make it workPractical on-farm actions for plant-based and regenerative diversificationCommon misconceptions and barriers around diversificationHow regenerative practices can support plant-based ingredient production and unlock new market opportunitiesThe role of businesses, organisations, and policymakers in supporting farmersWhy listen?If you work in farming, food production, retail, policy, or the alternative protein industry, this episode is packed with actionable insights to support your work and drive meaningful change in food systems.Connect with Simon via LinkedIn and learn more about his team at EARA’s website. For more insights, visit The New Food Hub and subscribe to stay updated!

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