Revisiting: Drift's David Cancel on "whoever gets closer to the customer wins"

14/12/2021 44 min Temporada 3
Revisiting: Drift's David Cancel on "whoever gets closer to the customer wins"

Listen "Revisiting: Drift's David Cancel on "whoever gets closer to the customer wins""

Episode Synopsis

Topics covered in this episode
The experience of purchasing software has drastically changed: it's broken
Timing is everything especially if the market catches up
How to handle fierce competition
Can you brute force change in a market?
Gutting Hubspot's product team and rebuilding 90% of the software
Discovering customer centricity and getting as close as possible
Going from persona to focusing on the end user customer experience.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

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