Listen "Revisiting: April Dunford on Why Positioning is Everything"
Episode Synopsis
Topics covered in this episode:
What is positioning?
Dissonance between revenue timeliness and marketing priorities
Category creation and adoption.
How to position your product.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
What is positioning?
Dissonance between revenue timeliness and marketing priorities
Category creation and adoption.
How to position your product.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.