Meet Kellie! In this episode of Protea Conversations, Zane interviews Kellie Parks, a passionate advocate for cloud-based accounting. They discuss Kellie's journey in the accounting industry, the importance of community, and how technology is transforming the field. Kellie shares her insights on the role of bookkeepers, the significance of interpersonal skills in accounting, and her transition from marketing to bookkeeping. The conversation highlights the evolving landscape of accounting and the need for professionals to embrace technology and collaboration. In this engaging conversation, Kellie Parks shares her journey from marketing to bookkeeping, highlighting the importance of technology and personal growth in the accounting industry. She discusses her transition to full-time bookkeeping, the impact of her marketing background, and the significance of setting priorities and boundaries in her professional life. Kellie also offers valuable advice for aspiring bookkeepers, emphasizing the need for a solid understanding of accounting fundamentals and the role of technology in enhancing client relationships. Takeaways - The accounting industry is increasingly becoming a technology-driven field. - Bookkeeping is a crucial aspect of the accounting process. - Community and relationships are vital in the accounting industry. - Interpersonal skills are essential for success in accounting. - Technology has made accounting more accessible and efficient. - The shift to cloud technology in accounting has greatly improved efficiency and client satisfaction. - Embracing technology is crucial for modern accountants and bookkeepers. - Setting clear goals and priorities is essential for professional growth. - Kellie emphasizes the importance of understanding core accounting principles. - Personal anecdotes can illustrate the challenges and benefits of adapting to new technologies. - Networking and community support are vital for success in the accounting industry. Sound Bites "I like to think of myself more as a thought sharer." "I realized actually that I loved doing that." "It opened up all of this freedom." "I want to do it differently." "You need to work on expectations and boundaries." "You bring some fresh air to the accounting space." Chapters 00:00 Introduction to Cloud Accounting and Kellie Parks 03:00 The Role of a Rabble Rouser in Accounting 05:53 Building Community in the Accounting Industry 08:57 The Importance of Bookkeeping 11:45 Technology's Impact on Accounting 14:56 Journey into Bookkeeping 18:02 The Transition from Marketing to Accounting 28:22 The Evolution of Kellie's Career 30:00 Transitioning to Full-Time Bookkeeping 31:49 Leveraging Technology in Accounting 34:37 The Impact of Marketing Experience on Accounting 38:07 Adapting to Change: A Personal Anecdote 41:30 The Importance of Technology in Modern Accounting 43:06 Setting Goals and Priorities 51:25 Advice for Aspiring Bookkeepers Connect with Kellie: LinkedIn personal - https://www.linkedin.com/in/kellie-parks/ More - https://linktr.ee/calmwaterskellie

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