Every buyer archetype has a rhythm.Achievers move fast. Escapers move light. Believers move with heart.But Protectors? They only move when they feel safe.In this episode of the ProsperPlus Podcast, Indie Sol and Lou Profits decode the Protector buyer archetype — the most cautious, but deeply committed of the five. If your pitch ever “made perfect sense” but still didn’t land, chances are you triggered their defense system.Here’s what we cover:Why Protectors aren’t skeptical by default — they’re risk-aware.The exact fears that stop them from buying (chaos, regret, lack of support).How to pitch with clarity over chaos — the language, structure, and policies that build bulletproof trust.The top 3 objections Protectors always raise — and how to answer them with calm authority.The upsell and retention strategies that turn Protectors into your most loyal, dependable customers.Protectors don’t want hype. They want security, structure, and transparency. Nail those — and you don’t just win a sale, you win their trust for the long game.🎯 Ready to discover your own buyer type?Take the free Buyer Archetype Quiz and grab the book Decode Your Buyer Archetype for just $9.99 —> HERENext week, we’ll wrap the series with the boldest archetype of all: The Competitor.

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