Guillermo Salazar is a serial entrepreneur and a CEO of Calgary-based ICwhatUC, an app using augmented reality video to connect service companies to their customers. Salazar is at the forefront of the changing nature of business and commerce and shares his perspective on the service work of tomorrow. How will it differ post-Covid? What do business leaders need to start thinking about now? We discuss practical ways of reimagining your personal or corporate value proposition for thriving in the digital future.

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