Has ‘Experience’ Become a Buzzword?

Prose + Comms: Engagement, Unplugged
04/06/2025 32 min Episodio 3
Has ‘Experience’ Become a Buzzword?

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Episode Synopsis


With every company claiming to deliver “immersive experiences,” has the term lost meaning? Who's creating the best experiential activations? Who’s faking it? Is the experience economy as a whole suffering from an identity crisis? Bryan Meszaros, CEO and Founder of experience design agency OpenEye Global, joins us to explore what it means to create a customer activation that’s truly immersive.If you want to hear more from Bryan, find him on LinkedIn and check out the OpenEye Global website. 

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