In this episode of Pros and Conversations, host Peter Reynolds and co-host Damon Adachi dive into the fascinating world of science-based entrepreneurship with the co-founders of Winter Light Labs, Maria Yancheva and Jordan Ponn. Discover how their innovative technology analyzes speech to detect and track cognitive health issues like Alzheimer's and Parkinson's, and its potential to transform the lives of millions of people around the world. Learn about specific challenges facing science-based start-up, including how marketing plays a critical role in humanizing technology and building trust with investors and the public. Learn more at: https://winterlightlabs.com/Support the showThank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/supportSubscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

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