ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ai for Market & User Research"
Episode Synopsis
What if you could do qualitative market research or user research without actual users? Hugo Alves, co-founder of AI platform Synthetic Users shares his views and insights on how artificial intelligence can simulate different types of user behaviours and responses, to solve recruitment issues and massively cut-down on resources and time required.
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