Topics Covered In This Episode Pruning for Profit: Mercer and Jeff redefine expense management as pruning for profit, emphasizing the need for strategic decision-making rather than mere cost-cutting. Balancing Growth and Profitability: The discussion highlights the balance between investing in growth opportunities and managing expenses to ensure sustainable profitability. Investment Strategy: Insights shared include viewing expenses as potential investments with a focus on returns, as well as evaluating tools based on their potential for a significant return on investment. Personal vs. Business Investments: Jeff and Mercer deliberate on investing in personal time-saving measures versus investments directly impacting business profitability, highlighting the importance of discerning value. Financial Discipline: Jeff and Mercer stress the significance of regular expense review and prioritizing cash flow to make informed decisions, even if it means letting go of past strategies or investments. Strategic Expense Reduction: They discuss strategies such as consolidating contractors into employees and prioritizing expenses to align with revenue growth as methods to enhance profit margins. Have a question or feedback about Business Unfiltered. Record an audio message https://s.bcast.fm/business-unfiltered-with-chris-mercer-and-jeff-sauer?episode=58z9x5ln

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