Send us a textShownotes can be found at https://www.profitwithlaw.com/110.   When people are looking to hire a lawyer, they want someone who is authentic and the go-to lawyer of that practice area. In this insightful interview, Moshe Amsel and Mike Saunders discuss the many ways to build your authority. When you become the authority figure of your practice area, people will gravitate to you because you are familiar and knowledgeable. Listen now to discover the different ways you can become the go-to person for your potential clients.   Resources Mentioned: Law Firm Growth Free Coaching Call - https://www.profitwithlaw.com/freecoaching   Mike Saunders’ Website - https://authoritypositioningcoach.com/   FREE Access to Authority Marketing for Law Firms Book - https://www.profitwithlaw.com/authoritybook   Get your first authority boost single or triple pack ($497/$997) and start positioning yourself for success today - https://www.profitwithlaw.com/authority   Podcast 2 Publish - https://authoritymarketingstrategist.com/podcastpositioning   Bonjoro - https://www.bonjoro.com/   ZMOT (Zero Moment Of Truth) - https://www.thinkwithgoogle.com/marketing-resources/micro-moments/zero-moment-truth/   The Medium is the Massage by Marshall McLuhan - https://www.profitwithlaw.com/themediumisthemassagebook   Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

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