Simple ideas for real problems from real users, seeking real solutions. A series of raw authentic conversations and street tours with founders, operators, and users diving deep into their journey and experiences with different products in African digital and underrepresented markets. Product SQ3R was created to uncover the lessons and frameworks behind businesses, products, and communities existing to date. Exploring their history, business model, and competitive advantages. What makes them relevant or differentiated from others. With a mission to discover and learn, before anything can 'fit'.