What is user research?A tool to understand needsA way to find out what you don't knowWhat are types of research?InterviewsFocus groupsField studiesUsability testsSurveysQuestionnairesmany more...Why do research?To inform the design, the direction and gather insight"Be ready to be surprised"TipsHave a planDo it oftenDoesn't have to be perfectAdopt the mindset of a scientistHave fun and get the repsVolunteer to be on the other side to understand what it's likeReferenced in the show:User Research BasicsStop doing user research. Start having conversations.

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