ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Trust Is Your Competitive Advantage"
Episode Synopsis
How can something so basic—so obvious!—be a competitive advantage? Here's why: Because too many people forget to build trust. I explain, and then discuss it with a guy who won my trust. It's Jay Sofer of Lockbusters, a locksmith whose approach to customer service is worth learning from.
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