ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "This Packaging Change Sent Sales "Through the Roof""
Episode Synopsis
Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the brand. Sales went through the roof, and the company was sold to Anheuser-Busch. Here, HiBall cofounder Dan Craytor explains what happened.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast Problem Solvers
Why Nostalgia Sells Even For New Brands
05/01/2026
How to Get Out of a Creative Rut
24/11/2025
How to Find a Problem Worth Solving
17/11/2025
The Simple Trick That Sells Anything
10/11/2025
In God we trust