Navigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics. The ability to pivot becomes an essential tool for survival and progress. But discerning the right moment to pivot and strategizing its execution is where the real challenge lies.Let me paint a picture through my own narrative. I recently pivoted away from my photography business, choosing instead to merge paths with Treefrog and dedicate myself to empowering other small business owners. This wasn’t a spur-of-the-moment decision but a calculated change brewing since December 2022, fueled by a drive to mold my business to better fit the life I envisioned.See, the entrepreneurial journey is seldom a straight highway; it's more like a winding road with its share of bumps and turns. The trick? Embrace these turns, adapt with grace, and remain committed to delivering exceptional value to your customers. Keep those end-goals clear in your mind's eye and pivot with purpose.If you're standing at an entrepreneurial juncture, pondering your next move, this episode might just be the guidance you seek. Specifically, this episode highlights the following themes:Signs it's time to pivot your small businessSix actionable ways to pivot effectivelyBalancing personal and professional responsibilitiesOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet the book, Sell Like Crazy by Sabri Subihttps://www.amazon.com/Sell-Like-Crazy-Customers-Possibly/dp/064845990XReceive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/peJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Learn how to choose & use keywords to improve your Google rankings:https://www.treefrogmarketing.com/keywordsFollow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

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