How can PSPs get more involved with data and personalisation? What are the barriers to doing so and what do printers have to do to get round them? Where do you start?  For many PSPs, working with data may be uncharted waters. But having access to the right data is the key to creating multi-channel, personalised campaigns that span print and digital effectively.  In this episode, Jacky Hobson speaks with Chris Dawson  from Databroker, an organisation that provides B2B sales data for its clients’ marketing campaigns. Together, they explore why the smart deployment of data represents a compelling revenue opportunity for print service providers – and one many aren’t yet exploiting. As Chris says, joining the conversation is the first step.  This episode of Print Matters focuses on being digital, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast Find Chris Dawson online:Website: https://www.data-broker.co.uk/Twitter: https://twitter.com/DatabrokerLinkedIn:  https://www.linkedin.com/company/databroker/ Chris’ LinkedIn: https://www.linkedin.com/in/chrisdawsondatabroker/ 

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