If you've ever written a proposal or proposition for a customer and priced the proposal to the value and outcomes you get your customer then said to yourself "this is high" or "that's a lot" then talked yourself into redoing the price, then this episode is for you.I know many people who have fallen into this margin destroying behaviour, yet it's simple to get out of.Too often we can lower our price - on the basis the we don't want to get objections from the customer and lose the business - before we've even had the price and value conversation with them.This is called pre-discounting and impacts your margins, self esteem and confidence.In this episode I urge you to stop doing it and give you a couple solutions to try to avoid making this costly mistake.

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