Mastering Newsjacking: How to Leverage Breaking News for Client Coverage

05/09/2024 13 min Temporada 1 Episodio 4
Mastering Newsjacking: How to Leverage Breaking News for Client Coverage

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Episode Synopsis

Send us a textIn this episode of *Press Play: Media Strategies From Scot Media Tulsa*, host Jeromee Scot dives into the world of newsjacking and how public relations and media professionals can use this powerful strategy to get their clients in the headlines. Learn how to spot opportunities in breaking news, what the media looks for when covering stories, and how to position your client as a valuable expert at the perfect moment. Jeromee also shares real-life examples of successful—and not-so-successful—newsjacking efforts, offering actionable tips to ensure you’re ready to react when the next big story breaks. Whether you’re a seasoned PR pro or new to the field, this episode will give you the insights you need to use newsjacking to your advantage. Tune in and discover how to make headlines work for you!Discover More from Scot Media TulsaLooking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!