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Listen "Why buyer enablement is the future of B2B marketing"
Episode Synopsis
In this episode, we talk to Elle Woulfe, VP of Marketing at PathFactory.
She shares how B2B brands can tackle 5 key buyer enablement challenges:
How to build and motivate great teams to future proof your businessWhy B2B businesses need to provide consumer experiences to engage their audienceWhy buyer enablement needs to go beyond account-based marketingHow to provide personalized content experiences to both anonymous and known usersHow to better architect buyer enablement with the marketing technology you have
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