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Listen "How to position your business for greater traction and to drive growth"
Episode Synopsis
Lowell is the CEO & Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired.
Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO, and Global VP Rockwell. He’s a Global Mentor, Investor, Board member, and CEO coach.
His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. “No one hires accountants to sell products so why hire them to sell a company?” Selling/Marketing a small SaaS company is more like selling a technology product than selling a financial instrument.
With the company's buying/selling experience of more than 30 organizations, he knows what internal stakeholders need to approve a transaction. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.
In this episode, he shares how we can position our business for greater traction and to drive growth. Insights he shares include:
Why do business owners want bankers to help to drive the sale of their businessWhy having bankers drive the process is wrongWhy relationships matter and how to best build themMisconceptions or stumbling blocks when it comes to evaluating a companyFactors most businesses do not take into consideration when selling a businessFinancial vs. Strategic: Understanding why SaaS buyers buyApart from due diligence when buying a SaaS business what technical aspects Lowell keeps an eye out forand much much more ...
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