Raul is the Chief Advocate at ReferralCandy, the #1 referral program platform online

Since its launch in 2009, they have over 30,000 paying users with over $10M in annual revenue. What’s even cooler is that since then they’ve paid out over 300M in referral commissions to clients.

Referrals are the key for a lot of businesses. For instance, MorningBrew has reached over 2.5M subscribers and attributes 30% of their subscribers to be from their referral program. The same goes for Harry's when they gathered 100K emails in a single week.

In this episode, Raul shares we can use customer referral programs to drive growth while building strong partnerships and customer relations. Insights he shares include:

What it means to give value without expecting anything in returnWhy customer referral program ideas will not solve your business problemsWhy are businesses happy to invest in ads but not discounts or cash for referralsHow to ensure you are ready for a customer referral programHow to gain referrals in a way that is relationship-oriented as opposed to transactionalExplore the intersection between referrals and performance marketingCustomer referral program ideasWhy ReferralCandy treats all partners alikeWhy effective customer referral program ideas require a bit of a mind shiftand much much more ... 

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