You know those times when the phones get quiet and everyone starts to worry? This is the episode you’ll want your whole team to hear before that happens. PatientFi’s Blake Lucas sits down with Heather Hughes-Hardy (CORE IT Method), Eva Sheie (The Axis), and Stephanie Deswert (PCC at Berks Plastic Surgery) for a behind-the-scenes conversation on how top practices are staying profitable when patient flow slows. Heather reframes downtime as your biggest growth window, Stephanie shares how she keeps an 80 to 90 percent consult-to-surgery conversion rate without pushing, and Eva breaks down how authentic content builds trust before the first call. Blake ties it all together with what every practice needs to hear right now: why mastering the money talk isn’t about selling, it’s about reducing fear, building confidence, and protecting your bottom line. Listen for insights that turn slow seasons into your most strategic months yet.GUESTSStephanie DeswertPatient Care Coordinator at Berks Plastic SurgeryStephanie Deswert is the lead patient care coordinator at Berks Plastic Surgery. With a warm, relationship-first approach, she connects deeply with patients—blending empathy, education, and practical financing guidance to help them feel confident in their treatment decisions.Connect with Stephanie on LinkedInLearn more about Berks Plastic SurgeryFollow Berks Plastic Surgery on Instagram @berksplasticsurgeryHeather Hughes HardyAesthetics Sales SpecialistHeather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedInEva SheieFounder & CEO of The AxisWith two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.Learn more about The AxisFollow @axispodcasts on Instagram Follow The Axis on LinkedInConnect with Eva on LinkedInSHE DID WHAT?Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.SUBSCRIBEAre you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. HOSTSBlake Lucas, Senior Director of Customer Experience at PatientFiBlake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.Learn more about PatientFiAndrea Watkins, VP of Practice Growth at Studio III MarketingAndrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. Co-hosts: Andrea Watkins & Blake LucasProducer: Eva Sheie @ The AxisAssistant Producers: Mary Ellen Clarkson & Hannah BurkhartEngineering: Cameron LairdTheme music: Full Time Job, MindmeCover Art: Dan ChildsPracticeland is a production of The Axis: theaxis.io 

Ver todos los episodios